b'The launch of the NBIC Marketplace Portal, hostedAll of our resources can be accessed by Innoget. via the What Are Biofilms? page on #BiofilmWeek: Our first biofilm awareness weekour website. Please scan the QR code took place between 1622 August 2021. Our nextto access the page.#BiofilmWeek will take place from 18-24 November 2022 to coincide with World Antimicrobial Awareness Week, with the aim of amplifying the relationship between AMR and biofilms.#BiofilmAware Photography Competitions: Our two national NBIC photography competitions which formed part of the campaign ran from January through to the end of May 2021. Biofilms in Real Life received 53 entries and Biofilms in the Lab received 42. A selection of images from our photography competitions are displayed in the Biofilm Image Gallery on our website.#BiofilmCreate Photography and Art Competition: Our national Biofilm Create! Competition will run from June to October 2022. This inclusive competition is a great opportunity for members of the public, budding artists and photographers to explore biofilms in their everyday environments and is also a chance for scientists to2021 NBIC Biofilms in Real Life #BiofilmAware Photography look at creative ways of showcasing their cutting- Competition. You Will Never Be Alone. Callum Highmore, edge research. University of Southampton. Digital Engagement In the past 5 years, we have been mentioned in overof-the-art NBIC facilities on offer to our partners. Our 300 media articles (online and print) and have seen adigital strategy will focus on delivering increased value significant increase in our social media following. Wethrough customer experience, which will incorporate the currently have 5,200 followers, across our social mediaintroduction of our industry membership model. In line channels, which is increasing on average at a high annualwith our plans to engage further with the UK Parliament, rate of 260% on LinkedIn and 66% on Twitter. Over thewe will develop our stakeholder engagement model to last 12 months these channels have also risen from antarget key politicians associated with the UK scientific average engagement rate of 1.5% to 3%.research agenda. We will also feature as a key player in the UK research and innovation sector, in an upcoming We are continuously analysing and developing wayslimited-edition publication of historical significance, which to improve user experience, and increase traffic to thewill see NBIC profiled in association with the Houses of NBIC website, which has seen over 44,800 visitors sinceParliament.inception in September 2019. We also introduced a blog section to feature interviews and opinion pieces from ourAs part of the BBSRC Impact Showcase network, to encourage thought leadership and promote2021, the UKRI commissioned a video biofilm research. Our marketing emails have proven verydemonstrating NBICs impact. A huge successful, with an average 36% open-rate and 30% click- thank you to the researchers who through rate; demonstrating a good level of engagementparticipated in the video: Haitham in line with the market average. Alabiad, Bhavik Barochia, Gavin Melaugh and Shaun Robertson. Please Moving forwards, we will develop our in-house videoscan the QR code to access the video.production offering in order to communicate NBICs expertise and impact, and to showcase the suite of state-41'